Just like Scheherazade
Everything canon up to the last episode in season 6 where Negan has everyone on their knees, cowering before him.
However, Rick's sanity finally snaps and Negan decides to make him better, not out of the kindness of his heart, but because it's far more fun to break someone who isn't broken.
In turn, Negan learns everything there is to know about Rick and his rag-tag group as the Alexandria leader tells him a new story every night about what his life has been like since he woke up from that accursed coma back in Georgia.